My background spans luxury property development alongside law school and corporate firms: penthouses, wineries, hotels, the kind of work where I learned early what it actually takes to build something at that standard, and how much of it lives in the details most people never notice.

Then I made a decision to walk away and build a social brand from 600 to 135,000 followers in seven months, not by luck, but by reverse-engineering the algorithm using what I understood about systems, psychology and positioning. Seven straight months of going viral. Then I burnt out.

The business behind it did six figures in three months, organically, with no ads. But keeping that going meant making content for the funnel instead of what I actually loved talking about. So I chose depth over virality and built a media consultancy instead.

The brands I work with have a world and a standard that can't be templated. Someone has to be able to hold that standard with care and translate it into strategy that performs. That's the combination I bring; most people only have one half of it.